The Story So Far
Tunbridge Wells Borough Council has owned the freehold of the centre since it was built, but purchased the leasehold from British Land in October 2023.
This move reflects a desire to secure Royal Victoria Place’s future and contribution to the town centre, while also ensuring this important asset in the community continues to play a strong role in maintaining the attractiveness of the town for residents, employers and visitors.
Under the ownership of the Council, the aim is to make the shopping centre more responsive to local needs and potentially transform it into a “mixed destination” with a greater focus on town centre living, leisure and community use. Additionally, the Council is seeking to address issues such as vacant shops and the need for repairs to the car park.
Site Timeline
Progress so far
Securing several flagship brands to improve the retail line-up – including Søstrene Grene and Primark (opening winter 2025)
Enhancing the events and marketing strategy – increasing footfall by 9%
Investing in the centre’s external frontages, signage and carpark improvements


Changing times – an opportunity for more
Parts of the shopping centre are vacant, such as the food court. Or, like Ely Court and Market Square, they are underutilised or no longer suitable for modern retail requirements and modern consumer trends. As a result, we are exploring new activities and alternative uses for these spaces as well as opportunities to relocate existing tenants to busier and more appropriate locations.
These changes aim to unlock redevelopment potential, support the local economy, deliver community benefit and new town centre living, whilst safeguarding the Council’s investment.

Why your input matters
This engagement activity supports the decision-making process and gives local people the opportunity to help shape the future.